Dr Pepper Snapple's mid-calorie drink platform, TEN, with 10 calories per serving and a mouthfeel and flavor similar to sugar-sweetened beverages, met expectations in the company's third quarter and is a strategic priority for 2014. "We believe this platform is critical because it addresses the caloric intake concerns of consumers who prefer regular CSDs but do not want the added calories," said Larry Young, president and CEO.

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