Crowdfunding campaigns can go south for all sorts of reasons, writes Lee Schneider, creative director of Red Cup. People may be reluctant to contribute if they're not sure how their money will be used or if you don't bother to create a demonstration video, he writes. However, your "campaign can make it the second time around by examining lessons learned, switching crowdfunding platforms if needed, and using the assets you gathered from your first time," he writes.

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