10/8/2013

Unified Grocers announced Monday it will launch a new Hispanic initiative in 2014 that will feature two programs, ¡Celebremos! and Mercado Savings, to connect with local communities and engage content built on brand messaging. More than 400 Hispanic retail stores in the western U.S., which serve 5 million customers per week and generate $5 billion per year in sales, will participate.

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