10/30/2013

For its latest safety video, Virgin America teamed up with director Jon Chu to produce a short, titled "VX Safety Dance." The video includes dancers, choreographers and singers from "American Idol" and "So You Think You Can Dance." "We knew how much our guests loved the fun and irreverence of our current video, but after six years we wanted to give them something unexpected, a fresh take on what a safety video could be and even a chance to be a part of it, literally," said Jesse McMillin, creative director at Virgin America.

Full Story:
Variety

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