Virgin Atlantic is running a contest for a "red hot reporter" to appear at an NFL game in London on Oct. 27. Contestants submit a video for judgment to football analyst Adam Schefter, and Virgin Atlantic is hosting a separate website dedicated to the contest, augmented by Twitter. "We'll be handing over our social media channels to the Red Hot Reporter for the weekend to ensure that fans can be kept up to date on all the action both on and off the field," Virgin Atlantic's Chris Rossi said.

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