10/9/2013

Volvo may add its $50 million U.S. creative account held by Havas' Arnold Worldwide to the brand's global review launched in June. The carmaker, which is being outspent by major rivals, is looking for a "new business partner rather than a new agency," one that will "translate our vision into a new brand experience and brand behavior," said Tomas Caetano, Volvo's vice president for global brand marketing.

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