Walgreens' Duane Reade is calling on consumers to submit photos of themselves in their Halloween costumes and Duane Reade hosiery for a chance at prizes. The Boo-tiful Legs contest is accessible through Walgreens' website and social-network pages and by scanning in-store QR codes. "We have a high concentration of smartphone users within our NYC customer base, therefore every campaign we launch is optimized for mobile interaction," said Calvin Peters, public relations and digital communications manager at Duane Reade.

Full Story:
Mobile Marketer

Related Summaries