Marketers will face a significant challenge from competitors in 2014 "as the volume of content being published and promoted online continues to increase," Shell Robshaw-Bryan writes. Marketers will need to focus on responsive design for their content, focus social efforts on YouTube and emerging sites such as Pinterest, and use smarter metrics for assessing their return on investments. "Creativity, agility and innovation will become more important in helping marketers to grab and hold the attention of their audiences," she writes.

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