10/18/2013

Goldman Sachs Vice President of Equity Research Debra Schwartz outlined eights predictions about the online ad industry on Wednesday at the 4A's Data Summit. Among her predictions: Programmatic buying will eventually be used for 70% of inventory, major companies will continue to acquire mobile, data and video firms as they seek to create 360-degree marketing solutions, and the Web will increasingly move toward visual-based communication.

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