10/28/2013

Just 3 out of 19 Johnson & Johnson "megabrands" have active Twitter accounts aimed at U.S. users, according to this analysis, which notes that while the Neutrogena brand has more than 1.3 million "likes" on its Facebook page, it has no Twitter presence in the U.S. That absence is "curious," Cotton Delo and Jack Neff write, and points to a careful culture at J&J and a potential problem for Twitter. "As it prepares to go public, Twitter needs to demonstrate to Wall Street that it has widespread adoption on Madison Avenue," they write.

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