You can't fool online visitors into believing you are credible, so you'll need to be transparent and open in order to keep customers coming back, Drew Hendricks writes. Companies can increase their trustworthiness by showing the faces of their employees, explaining who is creating their content and always dating their posts. "Of course, if you're not regularly updating your website, this is going to hurt your credibility, so be aware of this up front," he writes.

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