India has emerged as one of the top five markets for the Amazon Appstore, and its popularity extends to developers as well, says Parag Gupta, Amazon India's principal for product management. Gupta credits the success to curated marketing and recommendations. "We know we are good at this, as we have data collected over the years, and our ability to spot what a customer likes is based on these data patterns," he said. Amazon recently extended the global applications market by opening stores for Australia, New Zealand and Brazil.

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