11/27/2013

National cable ads are projected to increase by 6% in 2013, adding a bright note to an otherwise lackluster year, according to MoffettNathanson Research. The TV ad market, without major elections or the Olympics, is expected to be off slightly from last year, and local cable ads will be down 4%, per the research firm. Among cable networks in the fourth quarter, AMC is estimated to post the biggest ad growth, a 30% jump to $204 million, while ESPN will rise 8% to $1.23 billion and Viacom will grow by 5% to $1.15 billion.

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