Contrary to popular belief, chewing gum doesn't give a bad impression. Instead, gum chewers have many friends and enjoy a good time, or at least that's what Beldent Gum set out to demonstrate with its art installation at the Museum of Contemporary Art in Buenos Aires. Museum visitors were shown twins, one chewing gum and one not, and were asked several questions like "which one had more party invites?" Nearly two-thirds favored the twin who chewed gum.

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