11/19/2013

Several critical mistakes can reduce the efficacy of your sales funnel, writes Al Davidson, founder of Manage Your Leads. For example, some companies focus on lead generation while largely ignoring the leads they have already uncovered. "You can almost always improve your sales results by doing a better job of managing the sales leads you already have," he writes. Other organizations go off track by failing to monitor the movement of leads through the funnel.

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