Spirit Airlines has awarded creative, digital and media business to the marketing agency Barkley, following a review managed by Ark Advisors. Barkley secured the account over The Richards Group and Walrus on the strength of its pitch, according to Spirit Vice President of Consumer Marketing Bobby Schroeter. Schroeter added that Barkley effectively demonstrated how Spirit can "promote our value proposition of ultra-low fares and choice to our customers in a way that is provocative and gets attention at a low cost."

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