Barton F. Graf 9000 has hired what Chief Creative Officer Gerry Graf calls "the world's best creative directors," Ian Reichenthal and Scott Vitrone, as executive creative directors and partners. The move reunites the pair with Graf years after they worked at TBWA\Chiat\Day's New York office on celebrated Combos, Skittles and Starburst campaigns. The move to wrest Reichenthal and Virtrone from Wieden+Kennedy comes as Barton F. Graf 9000 transitions from a startup to "a major agency," says Graf.

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