Bravo during original broadcasts of its "Real Housewives" franchise is conducting keyword searches of Facebook posts about the show using the social network's Keyword Insights tool. The data is then used by Bravo to shape promotions for its "social edition" reruns of the series featuring tweets and comments from the cast. The Facebook program "has given us richer information to keep fans engaged," said Ellen Stone, executive vice president of marketing for Bravo and Oxygen Media. "Anytime you have more data, that lets you better cater to your community."

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