In 2003, alcohol companies agreed to restrict their TV advertisements when 30% of the audience was likely to be below age 21, but a new report found that almost 1 in 4 alcohol ads in programs most viewed by 12- to 20-year-olds exceeded the industry's voluntary standard. Houston had the highest percentage of alcohol ads on TV that surpassed the voluntary standard, followed by Los Angeles and Dallas. "Exposing teens to alcohol advertising undermines what parents and other concerned adults are doing to raise healthy kids," CDC Director Dr. Tom Frieden said.

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