A partnership between Learfield Sports, Phizzle, and 50 colleges and entertainment companies is advancing mobile marketing for college sports teams such as University of Wyoming. That school is starting with features such as in-arena tweet-to-screen, picture-to-screen and SMS polling that will be used in coordination with radio ad campaigns. One example is to engage fans by asking them to text the answers of trivia questions. "We have the ability to bring in all of that data into a central location and then through our algorithms converge profiles," says Phizzle CEO Ben Davis.

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