11/21/2013

Drip pricing -- a practice that angers travelers and thus should be avoided -- can be difficult to distinguish from the more acceptable practice of upselling, writes Larry Mogelonsky, founder and president of LMA Communications. The key difference, Mogelonsky says, is in how essential the hotel's customers perceive a particular amenity to be. For example, offering parking services in an urban area is a perk and can be charged as an upsell, while charging for parking at hard-to-reach properties can be considered drip pricing, Mogelonsky writes.

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