Confectionery is growing at 3% a year and will add $6 billion to U.S. sales in the next five years, outpacing consumer packaged goods, which are growing at a 2% rate, according to the NCA's Sweet Insights research. Driving much of the growth in confectionery is everyday candy, accounting for 78% of the sales in the segment. In-aisle confections are the third most profitable item in supermarkets.

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