Developers aren't giving up on Windows 8 yet, despite its 10% market share. "Everyone is taking this wait-and-see approach, but this is Microsoft. They have the money to throw at this problem, and they will succeed in the long term," Arkadium's Kenny Rosenblatt says. Developers say the operating system lacks third-party tools such as analytics programs, putting developers at Microsoft's mercy, and are critical of the Windows 8 store interface. However, they tout the platform as an easier way to discover applications, Hayden Dingman writes.