Off-price retailers including TJ Maxx and Kohl's just recently re-launched online retail efforts, and rival Ross Stores isn't ready to enter the e-commerce arena at all yet. Discount retailers overall have lagged behind full-price and luxury retail brands, say experts, who agree that every retailer needs an online presence but also say discounters aren't going to feel the loss keenly this season as consumers focus on finding the lowest prices.

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