11/14/2013

Advertisement of fast food on TV may contribute to youth obesity. Using cued recall to determine whether TV fast-food advertising is associated with youth obesity, the authors surveyed a national sample in 2010–2011. Respondents viewed a random subset of 20 advertisement frames (with brand names removed) selected from national TV fast-food restaurant advertisements aired in the previous year. For every 1-point increase in TV fast-food advertising receptivity score, the odds of obesity increased by 19%. (Available for CME credit.)

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