An in-store pickup option for some items sold on eBay is one of the features the shopping site is introducing to upgrade its iPhone application. New social network linkages are also provided. EBay is concentrating on mobile to enhance its customer offerings. "Last year was the year of ‪showrooming‪ -- 2014 will be the year that mobile apps extend the retail experience more deeply into shopping behavior," said Li-at Karpel Gurwicz of Conduit Mobile.

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