Fashion designers are hoping to subvert both the classic logo and the '90s-era "no logo" trend by incorporating a multitude of logos into new lines. The over-branding can be found in new lines from Heron Preston and Peggy Noland, who use logos as a stand against anonymity and the acceptance of marketing. "It's all a critique. I'm taking the idea of being marketed to and turning it on its head," said Noland.

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