Better burger restaurants will focus more on "fresh" next year, moving beyond the "not frozen" definition to include beef ground in-house, fresh-baked buns and house-made toppings like the kimchi and fresh-made mayo topping a recent weekly special at Victory Burger in Oakland, Calif., BurgerBusiness predicts. Meanwhile, quickservice chains including Burger King, McDonald's and Sonic will be building business via expanded loyalty programs.

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