A new study by PrecisionDemand, an automated media-buying service, makes the case for more effective and less costly ad buys determined by its algorithms, compared with traditional means. A campaign for a digital music service netted 4,000 new customers and cost more than two-thirds less than a previous effort; the PrecisionDemand effort targeted a much greater number of shows on 30 networks, instead of running the ads mainly on Spike TV, MTV and Comedy Central to reach the 18-25 group.

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