The most important consideration when developing your content-marketing strategy is to think about what you are trying to accomplish, Kerin Foster writes. You should also think about who you are trying to reach and when and where to post your content. After you have put your strategy into action, it's a matter of following how well it performs. "Do everything you can to get your content out there -- good content, that is -- and follow its traction. Even if you're a small business, it doesn't mean you can't think big in your content and overall business strategy," Foster advises.