The right to put their name in big letters on the top of a building is of increasing importance to many companies as they negotiate with landlords for new office space, especially in Stamford, Conn., which has several buildings located along Interstate 95. "Our people take great pride in seeing the sign and knowing that they are a part of it," said Elizabeth Arden spokeswoman Francine Gingras, whose company has its name prominently displayed on a high-profile Stamford building.

Related Summaries