Lou Reed and the Velvet Underground changed rock music forever with a dark, unflinching musical approach to New York's seedy underbelly, but they didn't win early critical acclaim or make much money. Corporate innovators face a similar lack of recognition and reward, especially if they're generating ideas that are truly disruptive, writes Ruth Blatt. "Being a new enterprise is difficult enough. But being new and different makes it almost impossible to succeed," she writes.

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