Instagram and Vine demonstrate the value of native advertising by avoiding ads that intrude on user experience, VaynerMedia co-founder Gary Vaynerchuk observed at the recent ad:tech conference. "I don't think there's anybody in this room who's pumped when they go to a website on their mobile device and a pop-up ad takes over the entire screen," Vaynerchuk said. "What native does is it's storytelling to you without disrupting you from what you want to do."

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