McDonald's is looking to its agencies -- its primary ones are Leo Burnett and DDB -- to step up their work in light of recent sales slumps. National campaigns have not performed as well as expected, according to industry analysts, but McDonald's says it has no plans to change agencies. "We have not put any of our national advertising agencies 'on notice' or into review. And we are not entertaining other agencies outside of our current national-agency roster," a spokeswoman said.

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