11/5/2013

Travel agents should forgo traditional marketing tactics when trying to appeal to the millennial segment and instead focus on presenting value for money and a unique travel experience, said Jennifer Halboth, director of channel marketing for the Globus family of brands -- a group that traditionally has catered to older travelers. Millennials don't want to feel like they're being sold to, she said. "But if you're adding value or simply helping millennials, rather than selling, they will get on board."

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