Favorable market conditions have increased the appeal of a merger or initial public offering for FRHI Hotels & Resorts and Four Seasons Hotels, Saudi Prince Alwaleed bin Talal said in an interview. "Our objective right now is to grow both companies and have a monetization process. The hotel industry is facing major upside right now. This may go on another three or four years. So there is a zone of opportunity for us right now," said Alwaleed, who is a major stockholder in both companies.