11/15/2013

Michael Kors is using a global Instagram campaign to promote the Selma handbag. This week, the handbag was featured at an event at the Tokyo National Museum, where a photo mosaic was on display with 5,000 images, including those submitted by fans using the hashtag #MKTokyo. "Bringing the initiative from digital to physical creates an additional layer of engagement and conversation," Jen King writes.

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