Mondelez launched the Mobile Futures incubator program in late 2012, in which nine Mondelez brands were teamed with nine startups to develop a marketing program. In Phase 2, the brands and startups are reunited to brainstorm new technologies and platforms. Two ideas will be chosen to be developed and pitched for seed funding. "We see the lifeblood of innovation being driven by the startup world, especially when you look in the digital tech space," said B. Bonin Bough, vice president of global media and consumer engagement at Mondelez.

Related Summaries