Social media marketers need to be nimble in order to stay ahead of the pack, writes Constance Aguilar of The Abbi Agency. Real-time monitoring is essential to stay abreast of what consumers are saying about your brand, and it's important to have rapid-response strategies in place in case things go wrong, she writes. "The digital world now moves at warp speed, and social marketing campaigns need to move lightning fast to keep up," Aguilar writes.

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