The New York Times plans to launch a native advertising platform in the coming months
that will include a studio of content generated in house, features to help marketers make content discoverable across the site and tools to amplify messages across social networks. The new platform comes as many newspapers consider native ads to stem revenue losses from falling ad rates. "Native is a table stakes for every marketer and every publisher," said Meredith Kopit Levien, the Times' executive vice president of advertising.

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