If you want to make sure that Web surfers can find your local business, you should start by determining which keywords will draw the most prospective customers, writes Jonathan Long, president and CEO of Market Domination Media. Afterward, you'll need to write content that caters to your customers' needs and encourage people to review your business on sites such as Yelp. Most of all, you'll need to stay patient. "It is important to understand that local SEO results do not happen overnight," Long writes.

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