Pinterest's major retail partners including Wal-Mart and Zappos.com now have the option of accessing real-time data from the social site to compile lists of their most pinned products. The network is opening its application programming interface to promote integration with retail websites. "This has the potential to disrupt 'People who like this also like this' and transform it to 'Here are similar top trending pinned products from Pinterest,' " said Sharad Verma, CEO of Piqora.

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