The Potential to Influence

It was 10 years ago when Stacey Hanke learned that how you say something can be as important as what you are saying. While making the first sales call after starting her business, she was debating if she should follow through and take the elevator up to the offices of the "enormous advertising firm" she would be courting. After she convinced herself to make the presentation, she started developing a game plan. "I focused on two points I wanted to clearly state," Hanke says.

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