Sony's first new game console in seven years, the PlayStation 4, goes on sale today in North America. Shuhei Yoshida of Sony Computer Entertainment Worldwide Studios says of the launch, "We had to redefine our platform almost, and we have come to conclude that this is the beginning of a new era of PlayStation, shifting more from a hardware focus to a service focus." With Sony's turnaround apparently faltering in recent months, SMBC Nikko Securities analyst Koki Shiraishi says, "The question is how profitable it will be, and we can’t really expect the PS4 business to generate double-digit margins like the first- and second-generation PlayStation consoles did.”

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