British Airways is working with Tourvest Duty Free on a "buy-before-you-fly" service that will deliver purchases from long-haul fliers directly to their seat. "Our new pre-order service is a convenient and hassle-free way for customers to choose from a wide range of top brands, travel exclusives and tax-free purchases. It also means less to carry in their luggage," said Peter O’Shea, a British Airways retail executive.

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