Big companies can get a big lift from social media, Paul Marcum of General Electric said at a digital-media conference. "Social media is a great way to get that story out there and make it as human as possible," Marcum said. "... This is about lifting brand equity on a global basis, beyond people who may be interested in buying a jet engine this week."
A new tool lets users scrape their Facebook posts to power an automated status-update creator that emulates the user's personal Facebook style and creates messages on topics about which they regularly post. "[T]he bot's posts tend toward semi-coherence, questionable grammar, and lackadaisical punctuation. Then again, don't we all," Will Oremus writes.
Brands including Burberry, Victoria's Secret, Cadbury and Adidas have all posted images optimized for viewing in-stream, taking advantage of Twitter's update to how it handles images. "Spotify has been particularly creative with the new image preview, posting several tweets with arrows that entice the reader to find out more," David Moth writes.
Twitter has unveiled a major upgrade to its Tweetdeck application that will allow users to create multiple timelines that cover specific events, news or topics. Twitter is also offering select developers the ability to add the function to their apps or services. "Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along," Twitter's Brian Ellin wrote in a blog post.
The Term Asset-Backed Securities Loan Facility, which aims to revive consumer lending, has gotten off to a slow start amid concerns that the government may continue to change the rules, along with distrust between hedge funds and banks. So far, Wall Street firms have generated enough interest for a trio of TALF-related deals, but officials are expecting the program to gain traction. "Some positive momentum has developed over the past couple of days as investors and primary dealers appear to be working out their difficulties," one Fed official said.