Bazooka is known for reinventing and the company recently reinvented taffy with its Juicy Drop Taffy as well as the ring pop with Ring Pop Gummies. The company also revamped its website. Radz, on the other hand, turned to innovation by creating candy dispensers in more than 250 characters although so far only 102 have been released. The dispensers also include a code which gives consumers access to to exclusive games and content on the company's website.

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