There are real people on the other side of social media and content marketing efforts, and marketers need to address them and their goals, Influitive Vice President of Marketing Jim Williams writes. Reward models and gamification strategies should move beyond simple freebies and provide advocates with status in the company. "As in any relationship, advocates love to know that they are valued and appreciated and as individuals, not just for their individual acts of advocacy," Williams writes.

Full Story:

Related Summaries