11/26/2013

Purchase price is becoming less influential in the decision-making process for business-to-business purchasers, while social media and Web videos are gaining in influence, according to a University of Dayton and TriComB2B report. The survey of more than 400 B2B buyers during the second quarter found 57% have viewed a video online during the research phase of a purchase, up from 51% two years ago.

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