Salesforce is deepening its social campaign support by automating customer insight discovery and ranking promotions for social media. Salesforce moved into the social space by buying startups including Radian6 and Buddy Media at a time when rivals Oracle and SAP are also making social acquisitions. The goal is to "create a new model that blends sales, service and marketing," said Michael Lazerow, chief marketing officer of the Salesforce Marketing Cloud.

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USA Today, TechCrunch

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